A project by Generali Italia to regenerate the 1770-hectare estate
The curtain rises on “Ca’ Corniani – Terra d’avanguardia”, the project to enhance the landscape of the historic estate of Genagricola which brings together agriculture, art and landscape. Ca’ Corniani, with its 1700 hectares inland of Caorle, in the province of Venice, is one of Italy’s largest farms.
It stands in perfect synthesis with the project promoted by Generali Italia as part of their Valore Cultura programme, launched in 2016 with the aim of making art and culture accessible to a growing audience, using an innovative approach.
Agriculture. The regeneration of Ca’ Corniani is part of the greater development process of Generali Italia’s agri-food holding, which counts 23 companies in Italy, combining farming techniques with cutting-edge actions aimed at enhancing the territory from a multifunctional point of view. Genagricola bases its activities on principles of job safety, sustainability and compatibility with the needs of the community.
At the forefront in technology and agriculture 4.0, the company can rely on the most modern technology to cultivate its farms (agro-meteorological stations, prediction systems to support decision-making, satellite images and digital maps of the estates, self-driving machinery and chemical analyses of the earth aim to reduce the environmental impact of the farming to a minimum). This context of precision agriculture gave rise to the masterplan of “Ca’ Corniani. Terra d’avanguardia” with which the company has reinvented itself as a multifunctional centre, open to culture and to the community.
Landscape and art.The three contemporary art works by Alberto Garuttititled “Le Tre Soglie” are the core of the landscape enhancement project by Andreas Kipar of Land studio, which features a 32-km bicycle path connecting Ca’ Corniani with the territory, 5 km of “pollination bands”, 7 km of fruit trees and the restoration of part of the historic infrastructure.
The innovative combination of art and agriculture that distinguishes this place is represented by the works of artist Alberto Garutti, winner of the international competition conceived by Andreas Kipar, developed by Eight Art Project with art curators Elena Tettamanti and Antonella Soldaini. To interpret “Le Tre Soglie”, the three thresholds of access to the estate, the artist conceived three site-specific works that use an innovative approach to tell the story of an area of great richness, with a strong vocation for agriculture and production: a large golden roof over an abandoned ancient farmhouse, a Led-light sign that lights up every time lightning strikes Italy, sculptures that portray the dogs and horses living in one of the estates.
© ALL RIGHTS RESERVED
translation by Olga Barmine